Not only do you have to work to break in your Docs, you have to earn the lifestyle.
At purchase, customers receive a customizable break-in guide. There are five separate guides, each one paired with a different style of Dr. Marten shoe. The guides are filled with activities that match the Doc lifestyle, letting you simultaneously break in the shoes, and the lifestyle.
The shoe box comes with a story of a special Doc owner, who wore the exact shoes you bought in the same size and color. On the other side is your new break-in guide.